Summary

"An industrious who is untiringly focused on achieving what he wants".

Projects

Role of Packaging in Consumer Buying Behavior

Experience

Company Logo
Brand Manager
Beaute Pakistan International
Oct 2022 - Present | Karachi, Pakistan

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Company Logo
Assistant Brand Manager
Beaute Pakistan International
Oct 2021 - Sep 2022 | Karachi, Pakistan

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Company Logo
Assistant Brand Manager
Matco Foods Limited
May 2018 - Sep 2021 | Karachi, Pakistan


Responsible for managing Local and imported packaging.
Assist in development of all packaging i.e. Local, International and Private Label brands.
Accountable in managing and preparation for local and international exhibitions.
Organizing events such as conferences, trade events and exhibitions.Responsible for planning and execution of ATL/BTL activities nationwide.
Measure and report performance of all marketing campaigns.
Responsible for coordinating with local and International Media buying agencies to get best possible slots for TVC.
Responsible for coordinating, follow-ups and monitoring of advertising (OOH campaigns).
Provides assistance for the branding direction & execution of marketing campaigns.
Responsible for evaluation, selection and coordination with vendors for POS materials and Giveaways.
Assisting sales team on periodical basis with creative POS & marketing materials

Company Logo
Marketing and Research Associate
Peridot Products Pvt Ltd
Nov 2015 - Apr 2018 | Karachi, Pakistan

-Managing and Executing TVC campaigns of famous household brands; KIWI KLEEN Surface Cleaner, KIWI KLEEN Toilet Cleaner and newly launched insecticide brand INSEGUARD.

-Responsible for coordinating, follow-ups and monitoring of advertising (OOH campaigns) & promotional activities for the company’s three highest contributing brands "KIWI Shoe Care, Glint & Black Cat Talcum Powder" in close coordination with creative, media and activation agencies.

-Responsible for coordinating with Media buying agencies to get best possible slots for TVC.

-Responsible for evaluation, selection and coordination with vendors for POS materials and Giveaways.

-Assessing the multiple vendors for production of merchandising materials.

-Determines customers' needs and desires by specifying the research needed to obtain market information.

-Assesses market competition by comparing the company's product to competitors' products.

-Obtain data to design surveys and perform market Research.

-Make recommendations to employer about marketing activities.

-Evaluation of Marketing Campaigns & monitoring competitors’ activities.

-Assisting sales team on periodical basis with creative POS & marketing materials.

Education

Bahria University
Masters, Masters in Business Administration, MBA Marketing​‎
Marketing (Brand Management, Consumer Behavior), Supply Chain Management
2016
Bahria University
Bachelors, Bachelors in Business Administration, Bachelor of Business Administration‎
Marketing (Brand Management, Consumer Behavior)
2014

Skills

Expert Brand Advertising
Expert Brand Activation
Expert Brand Advertisement
Expert Brand Advertising
Expert Brand Awareness
Expert Brand Development
Intermediate Brand Ideas
Intermediate Brand Implementation
Expert Brand Management
Expert Branding
Intermediate Branding Ldeas
Expert BTL Activities
Expert Campaigns Management
Expert Client-Focused Approach
Expert Close Attention to Detail
Expert Consumer Behavior
Intermediate Cooordination Skills
Intermediate Digital Marketing
Intermediate Linked Analytics
Expert Marketing Strategy
Expert Presentation Skills
Intermediate Strategic Marketing Management
Intermediate Strategically Skills
Expert Team Working Skills
Expert TikTok Knowledge
Intermediate Trade Marketing
Expert Vendor Management

Languages

Intermediate English
Expert Urdu